Event organisers

Events: three jobs, three stages.

Saturday’s event starts going up on Friday, next month’s is still waiting for a quote, last week’s is still waiting for its invoice. All three are running at once, and the same person is looking after all three.

An event manager speaks into a two-way radio, clipboard in hand, while the chairs and tables are being set out in the marquee

All in the same week, in your business

a month ago

last week

this week

next week

in a fortnight

in November

The trade fair kit back, balance, review

The wedding preparation, build

The seminar enquiry, quote, go-ahead

Selling

The seminar in November

The enquiry came in yesterday.

Half an enquiryA date, no headcount, no budget. Three emails back and forth before you can even start costing it.Lead capture & qualification →

Is the kit still available?The answer is in a spreadsheet and arrives the next day. Sometimes only after somebody else has already promised the same kit.Product data & catalogue →

The quote, then silenceIt goes out late, the travel charge is worked out in somebody’s head, and nobody gets round to chasing it.Quotes & signatures →

Preparing

Saturday’s wedding

Build from 6am on Friday.

The council and UnisonoThe paperwork gets filed at the last minute, or not at all, and the risk is yours.Compliance & deadline watch →

The suppliersCaterer, sound and lighting, florist: three separate email threads and a running order that changed again last night.Office assistant →

The customer’s final decisionsOne by email, one over the phone, one by message: in three different places.Customers & Service →

Loading upThe loading list gets written from memory, and once you are there something is always missing.Document generator →

Wrapping up

Last week’s trade fair

The kit came back on Monday.

The kit coming backDamage only comes to light weeks later, and by then nobody can tie it to an event. So nothing gets charged.Project office →

The balanceIt gets chased by hand, when somebody remembers.Finance & receipt pipeline →

The review and the photosNobody asks the customer for them, and nothing reminds the customer of you next year.Customer retention →

None of the three stages waits for the one before it to finish. That is exactly where the day falls apart: you do not have three teams, you only have yours.

What stays with you

The decision, the build, your word.

Looking at an empty hall and knowing the evening will work, ringing the supplier you trust, and saying yes anyway to a customer who asks the impossible three days before the event: that is your job, and no system replaces it. We take care of everything around it.

Which of the three stages costs you the most time?

45 minutes, free and with no obligation. We look at an ordinary week in your business and tell you which of the three to start with.

Book a call →See our solutions →

Or by phone: +32 495 73 39 05