Automation, in practice.
Short articles for business owners: where to start, what it costs and what is not worth automating.
Social media: how much time does it take?
The sums, item by item: the idea, the words, the picture, publishing it, answering the replies. What that adds up to over a year, and which part can be done outside your business.
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An AI always writes the same text
Generated text rarely gives itself away by a mistake; almost always through repetition. The rules we use to change the shape every time, and the things we keep fixed so you stay recognisable.
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Tradespeople: less paperwork, more time on site
Quotes written late at night, hours jotted in a notebook, chasers that never go out. Three tasks that can disappear from a tradesperson’s day, and the ones that have to stay in your hands.
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Chatbot, AI agent or automation?
Three words used for the same thing, even though they do not solve the same problems. What each of them does, how we choose, and when we advise building nothing at all.
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Where to start when you want to automate?
Five days, one grid to fill in. The exercise that shows you which job to start with, before tools even come up.
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