Social media for a small business: how much time does it really take?
You have been told you should post twice a week. Nobody has told you what that amounts to.
And over a year?
And that assumes you know what you want to say. In reality there is more that no sum accounts for: wondering whether it is of interest to anyone at all, rewriting it for the third time, and the post that in the end never goes up.
What can be handed over and what cannot
Easy to hand over
- designing the posts
- keeping the editorial calendar
- reworking one topic for several channels
- preparing the pictures
- scheduling when it goes out
Cannot be handed over
- your own view of your trade
- the photos only you can take on site or in the workshop
- what you know about your customers
- the approval before anything goes out
You can tell straight away when an account has nothing of you in it.
How it works with the Social Media Pipeline
That is exactly how we divide the work. Production happens at our end; the voice and the decision stay at yours.
Three questions every client asks before the first meeting.
Approved ✓Before and after: a roof renovation in the old town.
Awaiting approvalNew team member: welcome, Elias.
Scheduled · Thu 9amWe take the time to understand how you talk about your work: your turns of phrase, the subjects you come back to, what you do not want to say, your concrete examples. It is the only step that takes any real time from you.
Each post is ready for approval with its picture. You open it, read it, change a word if you need to, and approve it. Nothing goes out without your yes.
And your account stays active in the weeks when you have no time at all.
What is realistic for a small business
One post a week, kept up all year, is worth more than four a week that stop after a month. The algorithm rewards consistency, and so do your customers.
If you only have an hour a month for it, aim for one post a month and keep to it. The frequency matters less than not stopping: a monthly post that keeps coming for twelve months does more for you than a weekly one that peters out in March. And if you do not even have that hour, that is precisely when to hand production over rather than give up altogether.
What inconsistency really costs
An account where nothing has happened for eight months says something about you that you would not choose to say. Somebody looking you up before they ring sees either a business that is up and running, or one they cannot be sure is still in business.
That doubt is often the best argument there is for taking it seriously, or for handing the production side to somebody else.
How much time is social media costing your business?
45 minutes, once, free and with no obligation. We look at what you post at the moment, how much time it takes you, and what can be done at our end instead.